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Important News For New York Producers

New York Regulation 194 - Producer Compensation Transparency

Beginning January 1, 2011, producers will be required to provide certain compensation disclosures to purchasers of all insurance and annuity products in New York. Prudential is developing internal processes to support Brokerage General Agents in their efforts to assist producers in meeting their obligations. Attached for your reference are copies of the regulation and NY Circular Letter No. 18 (2010).

Prudential's Obligation
As an insurance carrier, our duty is to maintain information on the compensation we pay to producers. We have no plans to implement new forms or procedures as part of the life insurance application process.  Upon request by the BGA or the producer, Prudential will provide the applicable rates for compensation we expect to pay directly to the producer and the expected duration of the policy based on the application submitted.  

Producer Obligations
The producer has responsibility for providing compensation disclosure to the client and for maintaining copies of any written disclosures provided. The term “producer” is defined for this purpose to include anyone who has direct sale or solicitation contact with the purchaser and receives compensation that is based, in whole or in part, on the sale of the insurance product.

Required Disclosures
The regulation is applicable to business solicited in the state of New York, if the application is taken in New York, if the policy or contract is delivered in New York or if a New York policy or contract is issued. The producer must provide the following disclosures:

Mandatory initial general disclosure
to all purchasers at or before the time of application.  This disclosure should include:
  • A description of the role of the producer in the sale;
  • Who pays the producer, such as the insurer and/or other third party;
  • The factors that may impact compensation received (if applicable), such as the:
    • Insurer and the insurance contract selected;
    • Volume of business the producer gives to an insurer; and/or
    • Profitability of the producer's business provided to the insurer;
  • That the purchaser may obtain information about the compensation expected to be received by the producer on the sale and any alternative quotes presented.

If the purchaser requests more information, the producer must provide descriptions of the following prominently and in writing either before or when the policy is issued:

  • The nature, amount and source of any compensation received from the sale;
  • Any alternate quotes presented by the producer, including the coverage, premium and compensation the producer would have received from the sale of such coverage;
  • Any material ownership interest the producer has in the insurer or that the insurer has in the producer; and
  • A statement of whether the producer is prohibited by law from altering the amount of compensation received from the insurer.

Additional Information

The attached regulation and Circular Letter include other important details about the timing and content of the required disclosures. There are also exceptions to the disclosure requirements, such as insurance producers who have no direct sales or solicitation contact with purchasers.  These documents should be read to fully understand producers' obligations under the new regulation.

Beginning January 3rd, you can contact our Brokerage Compensation team
(877-782-7654 Option 2 or pruxpress.compensation.experts@prudential.com)
with any requests you receive.

In the meantime, please direct any questions concerning Prudential’s support of your NY Reg. 194 efforts to Rich DeJulio, VP, Business Quality & Control (richard.dejulio@prudential.com). 

Prudential Reduces Term and UL Premiums

An Important Message from Chuck Anderson Senior Vice President, Individual Life Insurance

 
December 3, 2010
 

New Year = New Prices for Term Essential, Term Elite, and UL Protector!

 

Effective January 3, 2011, Term Essential, Term Elite, and PruLife Universal Protector will be repriced!  This is being done to remain competitive in these product lines and to continue providing the long-term no-lapse guarantees on UL Protector that our customers need and value.

What’s the Good News for Term Essential?

  • Targeted rate decreases up to 10% and top-quartile competitiveness seen in:
  •  
    • Term Essential 15 & 20 —Age 55 & 65, top 3 underwriting categories, males and females 
    • Term Essential 30 —Age 45, top 3 underwriting categories, males and females
  • For Term Essential 10—No rate changes!
  • NO rate increases!

Why Term Essential Is Right for Your Clients?
In addition to competitive pricing, Term Essential also offers:

  • Industry-leading living benefits and riders—These valuable features provide an additional layer of protection for your clients and set us apart from the competition!
  • Conversion privileges that offer your clients choice:
  •  
    • Pru's term products allow conversion to our entire core permanent product portfolio* anytime during the level premium paying period.
    • Clients can even convert 2 term policies to 1 SUL policy as part of an estate tax planning strategy.
  • Age last birthday pricing—Pru is one of the few carriers that offers this key pricing advantage!

Term Elite pricing changes mirror the Term Essential changes above.  Plus, the product continues to offer an attractive conversion credit for your clients looking to “step up” to permanent insurance.  If they convert to a permanent policy within five years, a premium credit will be applied to the first year of their permanent policy.

UL Protector – Repriced & Enhanced!

  • Improves our competitiveness in Pay to Age 100 scenarios!
  • Full-Pay rate decreases up to 10% and top-quartile competitiveness in top 3 underwriting categories for males and females for all ages.

In addition, check out a couple of the enhancements on our UL Protector below:

  • Minimum Initial Premium (MIP) is now 9% of the Annual Limited No-Lapse Premium and offers the client equal monthly payments in the first year! 
  •  
    • When solving for EFT premiums…no “Hump” in most cases!
  • Late Premium Tolerance—No need to worry about what happens if a premium payment is late by a day or two. 
  •  
    • As long as premiums are paid within the month they are due, the No-Lapse Guarantee will remain in effect—contractually!

Stay tuned for more information on the Term Essential and Term Elite repricing and
UL Protector revision in the coming weeks,
which will include competitive analysis and sales ideas. 
Let’s work together to make 2011 the most productive year yet. 

At Pru—Your Success Matters!
 

Please click here for repricing rules.

Sincerely,

Chuck E. Anderson
Senior Vice President
 

A Message From Prudential

An Important Message from Chuck Anderson Senior Vice President, Individual Life Insurance

 
November 22, 2010
 

On November 3, 2010, Prudential Financial announced its third quarter 2010 financial results.  I want to take this opportunity to provide some additional details on the company’s financial position to underscore our fundamental strength.  In the third quarter, Prudential’s earnings were very solid—with our U.S. Retirement Solutions and Investment Management and International Insurance businesses being substantial areas of growth. 

On November 9, 2010, the company also announced an annual dividend of $1.15 per share of Common Stock.  This declared dividend represents an increase of approximately 64% from the 2009 Common Stock dividend.

We believe our company has the financial strength to continue to effectively manage through changing market conditions.  The company’s balance sheet is strong and our capital remains consistent with our “AA” financial strength ratings objectives for our insurance companies (as of September 30, 2010).    With a superior mix of high-quality businesses, strong capital position, and focus on innovation and risk management, we believe we are well positioned to sustain our growth as well as meet future economic challenges.
Individual Life annualized new business premiums were $64 million for the third quarter.  We will continue to work with you to highlight new markets and sales opportunities, as part of our ongoing commitment to ensure the success of your business.  At Pru, Your Success Matters!

A few specifics on Prudential company strengths:

 

  •  
    • Our strategic direction continues unchanged and the quality of our underlying businesses continues to be strong. We have two key growth engines:  International Insurance, and our U.S. retirement businesses.  Our complementary U.S. protection businesses continue to be high quality with sustainable value propositions.
    • The company has $750 billion in assets under management as of September 30, 2010 compared to $641 billion at the end of the third quarter last year and $667 million at December 31, 2009.
    • Our international and domestic insurance protection businesses—which comprise about half of our capital—are impacted less by factors in the U.S. equity markets, and more by other factors such as mortality risks and policy persistency.
    • We are positioned to take advantage of growth opportunities, such as the recently announced agreement to acquire AIG Star Life and AIG Edison Life insurance companies in Japan.  The combined Star/Edison is one of the largest life insurers in Japan.  
 

The recently announced agreements (subject to regulatory approval) to acquire AIG Star/Edison Life fit well with the skills and competencies of our current businesses in Japan.  These sales are expected to close in the first quarter of 2011 and will augment our footprint as a leading life insurer in Japan, which is the world’s second largest insurance market.  The combined Star/Edison is one of the largest life insurers in Japan, and the acquisition will increase both our captive agent force and independent agency channel and broaden our presence throughout the country, in both rural and urban locales.  This will help build upon our existing successes in the international insurance market. 

Our approach to risk management is based on diversifying business risk across a broad range of geographic and demographic profiles.  For example, our nearly $3 trillion in gross life insurance in force worldwide balances the risks of many of our other businesses, including our variable annuities business, which balances the longevity risk of annuities (the risk of people living too long) with the mortality risk of life insurance (which is the risk of people dying too soon).  This relationship enables Prudential to be a major competitor in the retirement business.

Attached is the “We are The Rock®” brochure that you can use with your clients. 

I look forward to working with you to achieve your financial objectives and to continue to fulfill our promises—just like we have done for the past 135 years.  All of us at Prudential thank you for your business and the faith both you and your clients have placed in us.

Sincerely,

Chuck E. Anderson
Senior Vice President

Prudential Announcement Regarding A.M. Best

An Important Message from Mark Hug
VP and Chief Marketing Officer, Individual Life Insurance



May 29, 2009
 

Yesterday, A.M. Best affirmed Prudential's domestic life/health insurance companies' financial strength rating of A+ (Superior) and issuer credit ratings
of "aa-".  A.M. Best also affirmed Prudential Financial, Inc.'s  issuer credit
ratings of "a-". 

A.M. Best's A+ (Superior) financial strength rating is assigned to companies
that have a superior ability to meet their ongoing insurance obligations.
 
The outlook on the company's financial strength ratings and debt and issuer credit ratings was revised to negative from stable. A negative outlook indicates that a company is experiencing unfavorable financial and market trends, relative to its current rating level.

The revised outlook is a reflection of unfavorable capital markets that have diminished absolute and risk-adjusted capitalization levels at the operating subsidiaries due to higher reserve and capital requirements in PFI's domestic individual annuity business as well as the potential for significant credit losses within the group's general account investment portfolio, largely in sub prime holdings.

However, A.M. Best notes that the potential increased credit losses are likely to be substantially offset by capital management initiatives that have been identified by management.

The affirmation of Prudential's ratings reflect PFI's highly diversified operating profile, sound liquidity and solid overall results in domestic life (individual life and group life), institutional products and international operations.

A.M. Best notes that PFI and its operating subsidiaries have strong liquidity and access to substantial sources of alternative liquidity such as the Federal Home Loan Bank of New York, Letter access to the Federal Reserve's Commercial Paper Funding Facility, which is available through October 2009, as well as committed credit lines.

Additionally, A.M. Best notes strong net flows within PFI's group retirement business, which A.M. Best believes is an increasingly important component to PFI's overall U.S. business strategy. The ratings also recognize the considerable diversity in PFI's business mix within its insurance, investment and international divisions, and strong global market presence.

As always, I thank you for your business and continued trust in Prudential.

We believe we will weather this economic storm well by staying focused on executing our strategy of growing our U.S. and International businesses while continuing to look at new opportunities. I promise to keep you informed along the way so that you are assured your faith in The Rock is well placed.


Sincerely,

 
 
Mark Hug
VP and Chief Marketing Officer, Individual Life Insurance



S&P Update From Aegon

From:         Marty Flewellen
                  President, Transamerica Insurance & Investment Group
To:             General Agents
Subject:      S&P Announces Downgrade of AEGON
Date:          March 31, 2009
___________________________________________________________________

Today, Standard & Poor's (S&P) Ratings Services downgraded our life insurance operating companies (including Transamerica Life Insurance Company and Transamerica Financial Life Insurance Company) one notch, from AA to AA- (Very Strong, 4th of 21 categories), with a negative outlook.

In response to the downgrade announcement, AEGON has restated its commitment to maintaining solid financial ratings, along with freeing up capital, reducing costs, and working to maintain existing core businesses.

It's important to note that this downgrade is in line with actions taken by S&P on other insurance companies in both the U.S. and Europe, and that our current financial strength rating by S&P remains strong compared to our U.S. peers.

According to the press release issued by S&P, "The downgrade of the operating company reflects the higher than expected investment-related losses in 2008, the continued weakness in financial markets in 2009, and our opinion that de-risking and capital preservation actions will reduce future underlying earnings." Click HERE to view the press release.

AEGON has made the acceleration of capital preservation a priority since the financial crisis began. As noted in the S&P press release, "The ratings on AEGON's core operating entities continue to reflect what we see as the group's very strong, well-diversified competitive position; very strong capital adequacy; and strong risk controls for most key risks. These positive factors are partially offset by a difficult industry-wide operating environment in AEGON's core markets, and its exposure to investment risk." While we agree that we are operating in a difficult market environment right now, we believe that we have a high-quality investment portfolio that is defensively positioned for current market conditions.

AEGON continues to maintain the same excellent capitalization standards and at the end of 2008, held EUR 2.9 billion of excess capital over AA requirements.

I'm confident that the strength of our business--combined with a solid financial position and the actions AEGON is taking--will enable us to withstand the ongoing turmoil. At Transamerica Insurance & Investment Group, we will continue to do as we have always done, and that is to focus on delivering quality products and service to our customers and distributors.