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Despite continued difficult economic conditions, Americans appear to remain believers in the importance of life insurance. A recent report issued by Prudential Financial indicates 93 percent of consumers surveyed consider life insurance a necessary part of a personal financial plan.

The study also found that 84 percent of respondents consider life insurance to be relatively inexpensive compared to other household budget items. 78 percent of those surveyed are confident their life insurance policy is safe and will be there to protect their loved ones if necessary.

Sources: Prudential Financial, Inc., Reuters