Assurity vs. Transamerica: Best Life Insurance Company in 2021

The Assurity vs. Transamerica life insurance rates comparison is nearly deadlocked. Compared to other life insurance providers, Assurity and Transamerica offer competitive rates. The Transamerica and Assurity financial strength ratings are in favor of Transamerica. The customer satisfaction ratings are stronger for Assurity than Transamerica.

Ready to compare quick life insurance quotes?

Your life insurance quotes are always free.

 Secured with SHA-256 Encryption

Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health in...

Full Bio →

Written by

Benjamin Carr was a licensed insurance agent in Georgia and has two years' experience in life, health, property and casualty coverage. He has worked with State Farm and other risk management firms. He is also a strategic writer and editor with a background in branding, marketing, and quality assurance. He has been in military newsrooms — literally on the frontline of journalism.

Full Bio →

Reviewed by Benji Carr
Former Licensed Life Insurance Agent

UPDATED: Aug 6, 2021

Advertiser Disclosure

It’s all about you. We want to help you make the right life insurance coverage choices.

Advertiser Disclosure: We strive to help you make confident life insurance decisions. Comparison shopping should be easy. We are not affiliated with any one life insurance company and cannot guarantee quotes from any single company.

Our life insurance industry partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different life insurance companies please enter your ZIP code above to use the free quote tool. The more quotes you compare, the more chances to save.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about life insurance. Our goal is to be an objective, third-party resource for everything life insurance-related. We update our site regularly, and all content is reviewed by life insurance experts.

Quick Facts

  • Our Assurity vs. Transamerica life insurance rate comparison showed that neither company is notably cheaper than the other
  • Assurity and Transamerica both offer term and permanent life insurance options
  • Transamerica boasts the better A.M. Best rating although Assurity was also above average

Comparing life insurance providers like Assurity vs. Transamerica could lead you to competitive term life insurance quotes. Even smaller life insurance providers can offer great rates and strong products.

Comparing insurance companies can take a lot of work. We’ll save you time by comparing the Assurity and Transamerica life insurance rates, A.M. Best ratings, and everything else you need to choose between the two.

In just a few minutes you’ll have everything you need to compare Assurity vs. Transamerica life insurance. Until then, get instant rates from top life insurance providers using our free quote tool above.

Assurity vs. Transamerica: Which insurance company is best for life insurance?

Assurity and Transamerica are often mentioned amongst the best life insurance companies. These providers have a proven track record of offering insurance products nationwide.

Founded in 1890, Assurity is a diverse life insurance company that sells term life insurance, whole life insurance, and universal life insurance. The combination of term and permanent life insurance options is ideal.

Transamerica was founded in 1928 and offers even more life insurance policy options. These policies include:

  • Term life insurance
  • Whole life Insurance
  • Indexed universal life insurance
  • Final expense insurance

You can learn more about each of the types of life insurance offered by Transamerica in our Transamerica life insurance review. Overall, both companies offer great policy options that fit various needs and price points.

Transamerica and Assurity each seem to be growing. Transamerica has affirmed continued retirement allocations despite market changes. Assurity is investing in local real estate to build the presence of its headquarters.

Your life insurance quotes are always free.

 Secured with SHA-256 Encryption

Assurity vs. Transamerica: Which company has cheaper life insurance?

Comparing life insurance rates can save you a lot of money when considering the commitment required. Many term life insurance policies last for 20 or 30 years, so even a small monthly saving adds up.

Life insurance rates will vary from company to company despite following many regular trends based on age, gender, and health status. We’ll compare sample Assurity vs. Transamerica life insurance rates below.

Average Assurity vs. Transamerica Monthly Life Insurance Rates by Age, Gender, and Term Length for $250,000
Age and Gender10-Year Term (Assurity) Average Monthly Rates10-Year Term (Transamerica) Average Monthly Rates20-Year Term (Assurity) Average Monthly Rates20-Year Term (Transamerica) Average Monthly Rates
25 - Male$13.92$12.90$15.44$13.98
25 - Female$9.79$10.11$11.96$11.40
35 - Male$13.92$12.47$18.49$19.14
35 - Female$11.96$11.40$16.10$17.20
45 - Male$23.71$21.93$35.89$35.26
45 - Female$19.58$18.06$28.06$28.60
55 - Male$51.11$50.53$87.44$78.05
55 - Female $40.46$40.21$64.82$65.15
Get Your Rates Quote Now

Compare RatesStart Now →

The average Assurity vs. Transamerica life insurance quotes will be very similar based on the sample above. Neither company is superior to the other when comparing term life insurance rates for healthy adults.

Average Monthly Whole Life Insurance Rates for a Female with $100,000 in Coverage
CompaniesAge 50 Average Monthly Rates Age 55 Average Monthly Rates Age 60 Average Monthly RatesAge 65 Average Monthly Rates
AAA $15.40$18.83$25.61$37.93
Accordia Life $41.83N/A$101.24N/A
AIG $15.04$20.96$25.58$44.93
Assurity $16.53$22.97$32.71$49.76
Foresters Financial $13.13$17.41$25.46$34.39
Liberty Mutual$32.94$39.15$59.76$81.27
Mutual of Omaha $16.73$21.97$29.20$46.57
State Farm $23.49$29.67$40.98$59.51
Get Your Rates Quote Now

Compare RatesStart Now →

When compared to other industry competitors, Assurity and Transamerica’s life insurance rates are about average. Both companies can be much notably cheaper than popular brands like Liberty Mutual.

If you’re looking for the best value, you’ll likely need to secure quotes from each company individually since there are many factors that can impact your rates.

You should be able to get more accurate quotes by calling the Assurity or Transamerica life insurance phone number.

Assurity vs. Transamerica: Which company has better ratings?

Finding affordable Assurity or Transamerica life insurance is something you should prioritize, but it isn’t the only thing to look for. It’s important to assure your life insurance provider will be trustworthy and reliable.

Ratings Comparison for Assurity vs. Transamerica Life Insurance
Ratings AgencyAssurity RatingTransamerica Rating
A.M. BestA-A
Better Business BureauA+B
J.D. PowerN/A734
Get Your Rates Quote Now

Compare RatesStart Now →

When reviewing the Assurity vs. Transamerica life insurance company ratings, you’ll find a mixture of results. Transamerica has the superior financial strength according to A.M. Best.

The Assurity life insurance company ratings for financial strength are limited. Despite underperforming compared to Transamerica, it appears that Assurity is also in good financial standing.

When reviewing the customer service ratings for Assurity and Transamerica, there are some minor concerns. The Better Business Bureau (BBB) ratings are in favor of Assurity, indicating easier conflict resolution.

To support this notion, J.D. Power ranks Transamerica quite a bit below the industry average for customer satisfaction. Unfortunately, Assurity doesn’t have a J.D. Power rating to compare to.

Ready to compare quick life insurance quotes?

Your life insurance quotes are always free.

 Secured with SHA-256 Encryption

Overall, it appears that Assurity isn’t as stable financially but does have stronger customer service when compared to Transamerica.

This is surprising, since Transamerica does offer some strong features. For example, policyholders or beneficiaries can use the Transamerica life insurance policy search to get information on policies with ease.

From there, you can file claims with the policy details, even without a Transamerica life insurance login. This is easier on the beneficiary if the deceased forgot to leave the details behind.

Assurity vs. Transamerica: What are the pros and cons?

Choosing the best life insurance policy requires a good amount of thought and consideration. Below, we’ll highlight any weaknesses or strong points that could help you decide which company is best for you.


  • Strong financial strength (Assurity and Transamerica)
  • Affordable term life insurance (Assurity and Transamerica)
  • Good customer service (Assurity)


  • Below average customer satisfaction (Transamerica)
  • No final expense option (Assurity)

If you’re looking to buy Assurity or Transamerica life insurance, there aren’t many major drawbacks.

Your life insurance quotes are always free.

 Secured with SHA-256 Encryption

Assurity vs. Transamerica: The Bottom Line

Choosing between Assurity and Transamerica comes down to weighing financial strength versus custom service. Assurity is better for service while Transamerica has better financial stability.

We hope you enjoyed comparing Assurity vs. Transamerica. Get personalized quotes from top life insurance providers in just a few clicks using our free quote tool below.

Ready to compare quick life insurance quotes?

Your life insurance quotes are always free.

 Secured with SHA-256 Encryption

QuickQuote is a BBB Accredited Business. BBB