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Tim is a licensed life insurance agent with 23 years of experience helping people protect their families and businesses with term life insurance. He writes and creates stuff for QuickQuote and other insurance and financial websites...

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UPDATED: Feb 25, 2020

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Sure …. September means football season is finally here. But it also means Life Insurance Awareness Month is here! And that’s what has us all fired up around here.

Life Insurance Awareness Month (LIAM) is sponsored every September by the Life and Health Insurance Foundation for Education (LIFE). Together with some of the nation’s leading life insurance companies, industry groups, agents, and brokers, LIFE coordinates LIAM to educate Americans on the importance of including life insurance in their financial plans.

Most people do not like to think about dying or making plans for such an event. However, we all know it is a reality we all have to address at some point. Millions of Americans remain without life insurance today. According to LIMRA International, approximately 30 million Americans have no life insurance, which includes over 11 million households with children under the age of 18. This is the primary purpose of LIAM.

Each year, LIFE selects a celebrity spokesperson to represent LIAM and help get the campaign’s message out. Leslie Bibb is this year’s celebrity participant. Leslie has film credits that include “Iron Man,” “Iron Man 2,” “Confessions of a Shopaholic,” and “Talladega Nights: The Ballad of Ricky Bobby.” When Leslie was just three years old, her father died in a work-related accident. Fortunately for her family, which included her mother and three sisters, her father had a life insurance policy. You can view Leslie’s story on the LIFE website.

So as we move closer to kickoff and you put the finishing touches on your fantasy football team, remember to take a few moments to make sure your family is protected. We’ll even pass along some free term life insurance quotes to help you get started!

Sources: LIFE (www.lifehappens.org), LIMRA International

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