Why People Avoid Buying Term Life Insurance

Why People Avoid Buying Term Life Insurance

Buying life insurance isn’t something most people look forward to. And usually, we don’t give it any notable consideration until a significant life event or life change nudges us to give it some thought.

Getting married, having a baby, experiencing the loss of someone near and dear…it’s those sorts of things – happy and sad – that typically prompt us to give buying life insurance a little more of our time and attention.

Did you know that 7 out of 10 women believe everyone should have life insurance, yet 43% don’t have coverage (according to LIMRA’s 2011 Personal-level Trends in Life Ownership study)?

There are many myths and misconceptions out there about life insurance.  So even when we believe it is necessary, many of us dread it and don’t follow through with getting a policy. In fact, 30% of U.S. households don’t have life insurance.

That’s why we’re here to cut to the chase and set the record straight. You might be surprised to discover what most people believe about buying term life insurance is far from the truth!

Top 5 Reasons People Avoid Buying Term Life Insurance

1. They don’t want to think about the unthinkable happening.

None of us wants to imagine not being here for our loved ones. But buying term life insurance isn’t about anticipating the worse; it’s about getting peace of mind so you and your family can enjoy life more in the here and now.

2. They don’t know where to begin.

Many people think buying term life insurance means the hassle of setting up a meeting with an insurance agent, financial advisor, or a CPA. The truth is you can easily get a term life policy through an insurance broker’s website like quickquote.com. By using a broker’s site, you can compare options and rates from various insurance providers – at your convenience. There’s no pressure to make a quick decision or strong-arming to choose one provider over another. You review the facts and make the best choice for your situation on your terms.

3. They’re overwhelmed by the choices available.

Some people make shopping for term life insurance more complicated than it needs to be. It’s important for you to know that the only pricing variable affecting the cost of insurance policies is the insurance companies themselves. Insurance brokers who sell an insurance company’s policies are required to offer them at the same prices as other brokers who sell those policies.

A lot of brokers work with the same insurance companies, so spending time scouring multiple brokers’ sites can be a waste of your time and may become confusing if you don’t answer their qualifying questions precisely the same. You’ll find what you need faster and save yourself a big headache by finding a broker’s site you trust and sticking with it when reviewing the options available to you.

4. They don’t want to part with their hard-earned dollars.

So many people think term life insurance will cost them more than their budgets can handle. According to a 2013 study by LIMRA and LIFE Foundation, 86% of people participating in the study hadn’t bought life insurance because they thought it’s too expensive. The study also found those people believed life insurance costs twice as much as it actually does.

Term life insurance is the most affordable type of life insurance you can buy. Term life is priced by “Rating Class” so the costs vary depending on age, state of health, and other factors, but there are affordable options to fit most any budget.

5. They don’t want to subject themselves to a medical exam.

What many people don’t know about physical exams for life insurance is that examiners will come to you. You don’t need to schedule a doctor’s appointment or pay anything for your exam. The insurance companies take care of coordinating exams – and they pay for them. Typically, exams include the basics: height, weight, blood pressure, and some blood work.

As you can see, buying term life insurance isn’t nearly as complicated or expensive as you might have thought. Don’t let myths and misconceptions prevent you from getting peace of mind!

Want to learn more about the benefits of – and ease of getting – term life insurance? Call us today at 877-432-4440 to talk with a licensed insurance professional.

Dawn Mentzer

Dawn Mentzer is a solopreneur and freelance writer who specializes in blog content and marketing copy. She lives in Lancaster County, Pennsylvania and collaborates with clients nationally and globally. You can learn more about her at dawnmentzer.com and follow her on Twitter at @DawnMentzer.

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