The Life and Health Insurance Foundation for Education (LIFE) is once again sponsoring its annual Life Insurance Awareness Month (LIAM) this September. The purpose of LIAM is to increase awareness and educate consumers about the importance and value of a having a sound life insurance plan.
This year’s celebrity spokesperson for Life Insurance Awareness Month is actor Chris Noth, better know for his leading roles on Sex in the City (Mr. Big) and Law & Order. Chris grew up in a life insurance family, as both his grandfather and father were life insurance agents. Tragically, Chris’ father died in an automobile accident when Chris was nine years old. The life insurance his father purchased enable Chris’ mother to raise him and his siblings as a single mother. You can view a video of Chris’ story here.
In light of Chris’ message and LIAM, we hope you will take the time to review your life insurance needs in the very near future.