Actually, my wife is quite thankful for Zappos, the online shoe retailer. But today, I stumbled across this heart-warming blog post about the company and felt compelled to share it. What does it have to do with Thanksgiving or life insurance? Nothing at all. But you may enjoy it anyway.

Zappos is known for its world-class customer service. The company boasts a strong reputation for making the customer experience both enjoyable and memorable. The post above provides an excellent example of this.

QuickQuote also prides itself on outstanding customer service. We have received many awards over the years from industry groups such as Gomez and Forbes, which support our commitment to quality service and customer care. However, it’s our customers that constantly remind us of what’s important. This year to date, 98.8 percent of customers anonymously surveyed said they would purchase insurance through QuickQuote again. Even more compelling, 98.3 percent of customers would (or have already) recommend QuickQuote to friends or family.

And for that, we are thankful. And for Zappos.

Happy Thanksgiving!