Time for Life Insurance Awareness Month Already

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Tim is a licensed life insurance agent with 23 years of experience helping people protect their families and businesses with term life insurance. He writes and creates stuff for QuickQuote and other insurance and financial websites...

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UPDATED: Feb 25, 2020

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Wow … where did summer go?

It’s hard to believe Labor Day weekend is already upon us. And with that, comes September; which in the life insurance industry means Life Insurance Awareness Month (LIAM)!

QuickQuote supports the efforts of the Life and Health Insurance Foundation for Education (LIFE) to educate consumers about the benefits of life insurance and the importance of seeking insurance advice from qualified insurance professionals.

Please take a moment to read the following summary from the LIFE website about LIAM and enjoy a safe holiday weekend!

Why Devote a Month to Life Insurance Awareness?

These days there’s a lot of talk about financial crises. The retirement savings crisis. The crisis of 47 million Americans not having any health insurance. The subprime mortgage crisis. These crises may get the biggest headlines, but there’s another one that’s just as concerning. The crisis of too many Americans not having adequate life insurance coverage.

According to LIMRA International, 68 million adult Americans have no life insurance at all and those with coverage have far less than most experts recommend to ensure a secure financial future for their families. In fact, ownership of life insurance has been declining for decades and the impact is being felt in very human terms today. When a loved one dies without adequate life insurance coverage, surviving family members often face very difficult financial consequences like having to work additional jobs or longer hours, borrow money from friends and family, move to smaller, less expensive housing, or put plans for a child’s education on hold.

With so many Americans in a financially vulnerable situation today, the life insurance industry has created a month-long public awareness campaign aimed at encouraging the public to take stock of their life insurance needs. Life Insurance Awareness Month (LIAM) is an industry-wide effort coordinated by the nonprofit LIFE Foundation. Each year, LIFE is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and other industry groups. All share the same objective: to end the unnecessary financial suffering that so often occurs when a loved one dies.

Credits: LIFE (www.lifehappens.org)

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