ING Intensifies E-commerce Strategy in United States
UPDATED: Mar 3, 2020
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June 23, 2000
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FOR IMMEDIATE RELEASE
ATLANTA – ING Americas announced today the solidification of its e-commerce strategy in the United States. This unified strategy represents another step in ING’sstated goal to be a leading integrated financial services provider in the United States.
“ING fully understands the importance of technology in today’s marketplace,” said GlennHilliard, Chairman and CEO of ING Americas. “A unified e-commerce strategy across our business units in the U.S. ensures we can provide the highest level of service and technological support to financial advisors and agents, as well as consumers.”
ING’s Internet plans in the U.S, include several major initiatives to expand online capabilities for its major distributors financial advisors, insurance agents and brokers. The program includesInternet programs for its distribution partners who sell ING products and services, including web-based illustrations, policy forms, case status and daily account values for its core products.It will also substantially enhance its online offerings to affiliated advisors through its own independent broker/dealer network the ING Advisors Network. A new state-of-the-art financial advisor Web site will be launched later this year, which will allow advisors affiliated with ING and their customers to access all types of financial products and services. Critical functionality for advisors and their customers will be part of the site, including the ability to view consolidated portfolio holdings and values and to trade online.
The pending acquisition of ReliaStar is also expected to enhance ING’s Internet presence.ReliaStar recently launched an interactive Web site, IHateFinancialPlanning.com, designed to provide objective financial information to consumers who dislike financial planning and want simplicity and choice in their buying experience. The site uses education and humor to help individuals take simple steps to manage their finances and to create their own financial plan.
ING also has several initiatives planned to address the needs of consumers who prefer to access financial information and products direct via the Internet. ING banking professionals plan to launch ING Direct, ING’s virtual bank in the United States this year. In addition, it will launch an initiative to offer insurance products on the Internet, which will be run as a separate business but launched on a parallel path as ING Direct.
In addition, ING recently completed the acquisition of QuickQuote Financial, Inc. and its parent company, QuickQuote Systems, Inc. QuickQuote Financial, Inc. is responsible for the management and development of QuickQuote.com, the online insurance marketplace. The firm, based in northern Nevada, was recently rated #l by SmartMoney for “customer service” and”Web site resources.” Its site offers term life insurance, fixed annuities, travel health insurance, international health insurance, universal life and viatical/lifetime settlements.
“ING is in the ‘process of expanding its e-commerce competency on a global basis,” said Milliard.”We are always seeking firms, like QuickQuote, with ‘best practices’ technological capabilities that can be leveraged across our businesses around the world.”
ING Group is a global financial institution, which is active in the field of insurance, banking and asset management in more than 60 countries with almost 90,000 employees. ING seeks to provide a full range of integrated financial services to private, corporate and institutional clients through a variety of distribution channels, giving them the freedom to choose the option which best suits their individual needs. ING Group is Europe’s 5th largest financial institution in terms of market capitalization.
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