Prudential Life Insurance Company Review (2021)

Prudential Life Insurance Company offers a variety of policy options including Prudential Term Essential, PruLife Return of Premium, and more. Founded nearly 150 years ago, Prudential life insurance rates start at just $12.25 per month, but your Prudential life insurance quotes will depend on factors like your age and health.

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Tim is a licensed life insurance agent with 23 years of experience helping people protect their families and businesses with term life insurance. He writes and creates stuff for QuickQuote and other insurance and financial websites.

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Benjamin Carr was a licensed insurance agent in Georgia and has two years' experience in life, health, property and casualty coverage. He has worked with State Farm and other risk management firms. He is also a strategic writer and editor with a background in branding, marketing, and quality assurance. He has been in military newsrooms — literally on the frontline of journalism.

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Reviewed by Benji Carr
Former Licensed Life Insurance Agent

UPDATED: Nov 30, 2020

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Company Details
Address: 88 Pacific St
City: Newark
State: NJ
ZIP Code: 07105
Phone Number: 1-800-778-4357
Website: www.prudential.com
Year Founded: 1873
AM Best Rating: A+
Company Rating 0 (0 reviews)

Prudential Life Insurance Company is one of the nation’s long-living life insurance providers. Prudential offers universal and term life insurance quotes as well as several other options.

Choosing between life insurance companies shouldn’t be so hard. That’s why our Prudential Life Insurance Company review will help you learn more about Prudential life insurance policies, Prudential life insurance ratings, and where to get Prudential life insurance.

Ready to start shopping for cheap life insurance? Take advantage of our FREE quote tool above to compare the best rates from top life insurance companies in just minutes.

What is Prudential Life Insurance?

For more than 140 years, Prudential Financial, Inc., has helped individual and institutional customers grow and protect their wealth. Today, they are one of the world’s largest financial services institutions with operations in the United States, Asia, Europe, and Latin America.

Prudential Life Insurance also has one of the most recognized and trusted brand symbols: The Rock ®, an icon of strength, stability, expertise, and innovation.

Prudential strives to create long-term value for stakeholders through strong business fundamentals, guided by its vision and directed by the company’s core values. These values have led us to this Prudential Life Insurance review for 2020.

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Is Prudential a good company?

This company is powerful and stable. With billions in assets, they should have no problems paying your beneficiaries if and when the time comes. With stability like theirs, you shouldn’t have to worry about any major company mergers.

Who took over Prudential Life Insurance? Most notably, they partnered with Goldman Sachs to buy an annuities company, American Skandia. They are still building – so nobody has taken them over yet.

Prudential is also well-known for its stocks, according to Forbes. This is important if you’re looking to invest in Prudential.

What is the rating of Prudential Insurance Company?

Founded in 1873, Prudential Life Insurance has continuously grown to one of the stronger insurance providers in the United States. What is the rating of Prudential Insurance Company?

A.M. Best Rating:  A+

S&P Rating:  AA-

Prudential Life Insurance Company has high-quality ratings for financial strength. They are also a leader in market share percentage, so they are doing just fine.

What is the highest-rated life insurance company? Well, this depends on who you ask; however, Prudential might be in that conversation.

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At the end of the day, AIG life insurance reviews, Metlife insurance reviews, and even Transamerica life insurance reviews will likely come back with some great reports just as Prudential will.

The industry is competitive, so most common names are in strong standing. This is why it’s important to read Prudential insurance reviews before making a decision.

Prudential complaints and customer service show that there has been a significant number of complaints throughout the past 12 months.

Even as a large company, they have closed 70 complaints within the past 12 months, according to the the Better Business Bureau. You can see the top 165 Prudential reviews on the consumer affairs website. Their average is around a 4/5.

To contact Prudential customer service, call 1-800-778-4357.

Prudential Life Insurance Claims

You can file a Prudential life insurance claim online. While the claim can be started without a Prudential Life Insurance login, you may need that information to follow up on the claim status.

Prudential Life Insurance customer service is available to help with filing a claim as well as to answer any questions about the process.

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What life insurance policies does Prudential offer?

Is Prudential a good life insurance company? Prudential Life Insurance Company can be considered one of the best life insurance companies. They have an assortment of policy options to help a variety of buyers.

In this article, we focus primarily on Prudential term life insurance. While they aren’t known for Prudential whole life insurance, they do have some other permanent life insurance options.

Included Term Life Features

Accelerated death benefit:  Included at no extra cost. The Accelerated Death Benefit (ADB) payment is payable in the event of a qualifying terminal illness. This is often referred to as term life insurance with living benefits.

The ADB is based on a portion of the policy’s death benefit, subject to a maximum benefit amount, which is the lesser of $500,000 or 75% of the death benefit.

The ADB is treated as a lien, which accrues interest. Upon the death of the Insured, the death benefits payable are reduced by the total ADB lien. Available in all states except CT.

Conversion Option

Included at no extra cost. Convertible to the lesser of the level-premium period or to the first policy anniversary on or after the insured’s 65th birthday, but at least five years. Partial conversions are permitted.

MediGuide Medical Second Opinion

Included at no extra cost. The MediGuide Medical Second Opinion Program provides services should the Insured be diagnosed with a qualifying life-threatening condition or disease.

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MediGuide America will collect and assemble all medical records and obtain a medical second opinion and recommend three facilities, at no cost to the Insured. Available in all states except KS, NY, WA.

Optional Term Life Features

Prudential Life Insurance offers a variety of option term life insurance riders. These may or may not be added to your policy, depending on your needs.

Additional Term Insurance Rider

Available with extra premium. Additional Term Insurance Riders (AIR) can provide additional temporary life insurance coverage for 10, 15, or 20 years, after which coverage ceases.

Children’s Life Insurance Rider

The Children’s Life Insurance Rider (ICC14-CLIR) provides death benefit protection for families with one or multiple children. A single rider covers all eligible children to the earlier of the child’s 25th birthday, the insured’s 65th birthday, or policy termination.

Eligible children of the policy insured (not the owner) include any unmarried child, stepchild, or legally adopted child, who is not beyond his or her 18th birthday at the time of application.

Available only at policy issue when the primary insured person is between the ages of 20 and 55, age nearest birthday.

Waiver of Premium Rider

Available with extra premium. Banner Life Insurance Company will waive all premiums that are due during total disability if given due proof of total disability and such total disability has then existed continuously for at least six months. Waiver of Premium coverage ceases at the Insured’s attained age 65.

What is Prudential Term Essential?

Prudential Term Essential is just that, essential. The term essential meaning is just to say that this policy covers the essentials, whereas Term Elite offers increased benefits. As mentioned before, there are options within Prudential term life insurance.

Term Essential and PruLife Return of Premium Term are issued by Pruco Life Insurance Company in all states except New York, where they are issued by Pruco Life Insurance Company of New Jersey.

Both are Prudential Financial companies located in Newark, NJ. Product availability varies by state. Return of premium life insurance is one of the more desirable policy types for younger adults that may outlive their policy.

The Term Essential form number is PLTIC-2008. The form number for the Accidental Death Benefit is TB 113-2000 and the Children’s Protection Rider is TB 182-2000.

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The Return of Premium rider form numbers are ICC13 TB167(15)-2013, TB167(15)-2013, ICC13 TB167(20)-2013, TB167(20)-2013, ICC13 TB167(30)-2013, and TB167(30)-2013. Please note that the product may not be available in all states.

Prudential Term Life Insurance Products

Term Essential is Prudential’s most affordable term product, offering a death benefit at a competitive initial premium. It offers 10-, 15-, 20-, and 30-year level-premium periods.

Term Essential 10: term life insurance with level premiums during the initial 10-year period. Premiums increase annually in years 11 and later.

Term Essential 15: Term life insurance with level premiums during the initial 15-year period. Premiums increase annually in years 16 and later.

Term Essential 20: Term life insurance with level premiums during the initial 20-year period. Premiums increase annually in years 21 and later.

Term Essential 30: Term life insurance with level premiums during the initial 30-year period. Premiums increase annually in years 31 and later.


PruLife Return of Premium returns all premiums, less any contract debt, if all premiums have been paid and the insured is alive at the end of the level-premium paying period.

PruLife Return of Premium Term: Term life insurance with level premiums during the initial 15-year period. All premiums are returned to the policy owner at the end of the term period.

PruLife Return of Premium Term: Term life insurance with level premiums during the initial 20-year period. All premiums are returned to the policy owner at the end of the term period.

PruLife Return of Premium Term: Term life insurance with level premiums during the initial 30-year period. All premiums are returned to the policy owner at the end of the term period.

Important Note: PruLife®Return of Premium Term returns all premiums paid during the level premium period selected if the insured lives to the end of the selected period.  Returned premiums do not include any outstanding loans and interest owed.

The amount returned may vary on a case-by-case basis if the policy lapses or is surrendered, before the end of the level premium paying period.

How much does Prudential term life insurance cost?

All life insurance companies rely on the same basic variables to determine your life insurance rates. This includes age, gender, overall health, occupation, and much more. Whether or not affordable Prudential life insurance is available to you depends on several factors.

Sample Prudential Term Life Insurance Rates (Female/Non-smoker)
Age $250,000: 10-Year Term$250,000: 20-Year Term$500,000: 10-Year Term$500,000: 20-Year Term
30$15.53$17.28$23.63$27.13
40$17.28$22.53$27.13$37.63
50$30.41$40.03$53.38$72.63
60$47.25$89.91$87.07$172.38
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As you can see above, Prudential’s rates increase based on age and coverage. Males can typically expect to pay more for life insurance. Understanding life insurance rating classes will help you better understand why your rates are more or less expensive than others.

Top Term Life Insurance Companies Rates Comparison
Companies$100,000, 20-Year (Male - 40)$250,000, 20-Year (Male - 40)
Minnesota Life$11.04$21.00
MassMutual$12.53$20.68
State Farm$21.40$33.72
Prudential$17.50$24.50
Farmers$33.93$36.85
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Prudential Life Insurance rates tend to fall in between many other top life insurance providers. In general, they offer better bargains for term life insurance policies of 20 or 30 years.

Your Prudential life insurance quotes will vary based on your personal information.

Prudential Life Insurance Company Review: The Bottom Line

If you’re looking for a strong company with multiple options for life insurance, Prudential Life might be for you. Whether you need standard term life insurance or the flexibility of universal life insurance, Prudential has various policy options.

Before you buy Prudential life insurance, you should always compare your options by shopping around.

Did this Prudential Life Insurance Company review answer all of your questions? Ready to start comparing competitive life insurance rates? Take advantage of our FREE quote tool below to get started today.

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