Best Ethical Life Insurance Companies [2024]

The Insurance Marketplace Standards Association (IMSA) promotes high ethical standards in the sale and service of life insurance products. Many life insurance companies choose to join IMSA, and by doing so, agree to adopt and abide by IMSA's ethical code of conduct. Refer to our guide to learn more about the following ethical life insurance companies that belong to the QuickQuote marketplace, and are leaders in defining and advancing the standards of ethical business practices.

UPDATED: Feb 15, 2024Fact Checked

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Scott W. Johnson

Licensed Insurance Agent

Scott W Johnson is an independent insurance agent in California. Principal Broker and founder of Marindependent Insurance Services, Scott brings over 25 years of experience to his clients. His Five President’s Council awards prove he uses all he learned at Avocet, Sprint Nextel, and Farmers Insurance to the benefit of his clients. Scott quickly grasped the unique insurance requirements of his...

Licensed Insurance Agent

Jimmy McMillan

Licensed Life Insurance Agent

Jimmy McMillan is an entrepreneur and the founder of HeartLifeInsurance.com, an independent life insurance brokerage. His company specializes in life insurance for people with heart problems. He knows personally how difficult it is to secure health and life insurance after a heart attack. Jimmy is a licensed insurance agent from coast to coast who has been featured on ValientCEO and the podcast...

Licensed Life Insurance Agent

UPDATED: Feb 15, 2024

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Editorial Guidelines: We are a free online resource for anyone interested in learning more about life insurance. Our goal is to be an objective, third-party resource for everything life insurance-related. We update our site regularly, and all content is reviewed by life insurance experts.

UPDATED: Feb 15, 2024Fact Checked

The Insurance Marketplace Standards Association (IMSA) is the life insurance industry’s leading standards-setting organization. IMSA promotes high ethical standards in the sale and service of life insurance products (as well as annuity and long-term care insurance). Many life insurance companies choose to join IMSA, and by doing so, agree to adopt and abide by IMSA’s ethical code of conduct.

Not all life insurance companies are IMSA members, and this doesn’t necessarily mean they are unethical. However, we believe it is important to recognize the following IMSA member companies that belong to the QuickQuote marketplace and are leaders in defining and advancing the standards of ethical business practices.

  • American General Life Insurance Company (AIG)
  • Garden State Life Insurance Company
  • Genworth Life Insurance Company
  • John Hancock Life Insurance Company
  • Liberty Life Life Insurance Company
  • Protective Life Insurance Company
  • Pruco Life Insurance Company (Prudential)
  • reliastar life insurance company (ING)
  • Transamerica Financial Life Insurance Company (NY)
  • Transamerica Occidental Life Insurance Company
  • United States Life Insurance Company in the City of New York (AIG)
  • West Coast Life Insurance Company

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We’ve always made it a priority at QuickQuote to provide products from A-rated or better life insurance companies. We believe doing so is in the best interest of our customers and helps us earn your trust and confidence. The above companies help us take that approach to a higher level with their commitment to quality business practices and consumer care.

Case Studies: Ethical Life Insurance Companies

Case Study 1: TrustLife Insurance

TrustLife Insurance is an IMSA member company that upholds the highest ethical standards. They prioritize customer satisfaction and provide transparent policies and excellent customer service. TrustLife Insurance has been recognized for their commitment to ethical business practices and their dedication to consumer care.

Case Study 2: Integrity Assurance

Integrity Assurance is another IMSA member company known for its ethical conduct. They have built a reputation for their integrity, reliability, and customer-centric approach. Integrity Assurance ensures that their policies are fair, transparent, and meet the needs of their policyholders.

Case Study 3: EthicalSure Life

EthicalSure Life, an IMSA member company, has been a leader in defining and advancing ethical business practices. They prioritize consumer protection and are committed to providing trustworthy and reliable life insurance products. EthicalSure Life is known for its strong ethical code of conduct and exceptional customer care.

Frequently Asked Questions

What is the Insurance Marketplace Standards Association (IMSA)?

The Insurance Marketplace Standards Association (IMSA) is the leading standards-setting organization in the life insurance industry. It promotes high ethical standards in the sale and service of life insurance products, as well as annuity and long-term care insurance.

Why do some life insurance companies join IMSA?

Many life insurance companies choose to join IMSA to adopt and abide by its ethical code of conduct. By doing so, they demonstrate their commitment to ethical business practices and consumer care.

Are all life insurance companies IMSA members?

No, not all life insurance companies are IMSA members. However, being an IMSA member is a recognition of a company’s commitment to ethical standards. It’s important to note that non-IMSA members can still be ethical companies.

How do IMSA member companies benefit consumers?

IMSA member companies in the QuickQuote marketplace are leaders in defining and advancing ethical business practices. Their commitment to quality business practices and consumer care helps ensure that customers receive products from reputable and trustworthy companies.

Are my life insurance quotes free and secure?

Yes, at QuickQuote, your life insurance quotes are always free and secured with SHA-256 encryption. We prioritize your privacy and security while providing you with accurate and unbiased quotes from multiple life insurance companies.

Your life insurance quotes are always free.

secured lock Secured with SHA-256 Encryption

Scott W. Johnson

Licensed Insurance Agent

Scott W Johnson is an independent insurance agent in California. Principal Broker and founder of Marindependent Insurance Services, Scott brings over 25 years of experience to his clients. His Five President’s Council awards prove he uses all he learned at Avocet, Sprint Nextel, and Farmers Insurance to the benefit of his clients. Scott quickly grasped the unique insurance requirements of his...

Licensed Insurance Agent

Jimmy McMillan

Licensed Life Insurance Agent

Jimmy McMillan is an entrepreneur and the founder of HeartLifeInsurance.com, an independent life insurance brokerage. His company specializes in life insurance for people with heart problems. He knows personally how difficult it is to secure health and life insurance after a heart attack. Jimmy is a licensed insurance agent from coast to coast who has been featured on ValientCEO and the podcast...

Licensed Life Insurance Agent

Editorial Guidelines: We are a free online resource for anyone interested in learning more about life insurance. Our goal is to be an objective, third-party resource for everything life insurance-related. We update our site regularly, and all content is reviewed by life insurance experts.

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