Allstate Life Insurance Review (Quotes Comparison & More)

UPDATED: Mar 26, 2020

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Key Info Company Specifics
Year Founded 1931
Current Executives Chair, President & CEO – Tom Wilson
Vice Chair & Life Insurance CEO – Steven E. Shebik
Number of Employees 45,420
Total Sales / Total Assets $39,815,000 / $112,249,000
HQ Address 2775 Sanders Rd.
Northbrook, IL 60062
Phone Number 1-877-810-2920
Company Website
Premiums Written – Individual Life $956,578,048
Financial Standing $2,085,000,000
Best For Flexible Term Life, Bundling

Promising that “you’re in good hands,” Allstate has been one of the biggest insurance companies in the country for decades. Although they’re not one of the top 10 life insurance companies, they’re a top-five company for both home and auto, making them a major player all around.

Allstate is a name you know and recognize, but buying life insurance is a big decision. You want to make sure you’re buying the right policy from the right company and know that your legacy is secure. How can you know if Allstate is the right choice?

In this review, we’ll look at Allstate as a company overall and specifically as a life insurance provider. We’ll give you all the information you need to make the right decision.

Read on to learn all about what type of life insurance policies Allstate writes and what you can expect to pay for coverage. We’ll look at their reputation and break down what they offer in terms of customer service.

And if you’re ready to start comparing life insurance rates right now, you can get started by entering your ZIP code in our easy-to-use quote box.

Allstate’s Ratings

Several agencies provide ratings and consumer satisfaction surveys for life insurance companies. These ratings can tell us about a company’s financial situation as well as how well they’re performing for their customers. Take a look at Allstate’s ratings below.

Ratings Agency Allstate Rating
A.M. Best A++
Better Business Bureau (BBB) A+
Moody’s Aa3
Standard & Poor’s (S&P) A-
FitchRatings A-
NAIC Complaint Index 0.77

Now, we’ll delve into what they mean.

A.M. Best

This financial rating company is one of the most respected and has a special focus on insurance companies. They rate companies on a letter-graded scale based on an analysis of financial stability and creditworthiness.

Allstate currently has an A++ or Superior rating from A.M. Best. That means the company is on solid footing financially, and you can count on it to be able to pay claims well into the future.

Financial stability is particularly important for a life insurance policy. While many people hop between car and home insurance companies, a life policy is usually something bought for the duration. That means you want a company that’s in it for the long haul.

Better Business Bureau (BBB)

The BBB gives Allstate an A+ rating based on its combination of 13 different factors, including complaint volume and government action. That’s the best possible rating.

There are 1,375 closed complaints for Allstate. While that seems like a big number, bear in mind that covers all their operations, not just life insurance. For a huge group of companies such as Allstate, that’s not a high complaint volume.


Like A.M. Best, Moody’s is a financial rating agency. Ratings indicate financial outlook and stability as well as the creditworthiness of the company.

Allstate has a very solid Moody’s rating of Aa3, which means it’s in very good condition, financially speaking.

Standard & Poor’s (S&P)

Standard & Poor’s is another well-known financial rating agency. Again, S&P rates Allstate very highly. They have an A- rating, which agrees with the analysis of the other agencies.


This agency also has a focus on the insurance industry and provides financial stability ratings for companies. Allstate’s good reputation continues with this rating, which is another A-.

NAIC Complaint Index

The National Association of Insurance Commissioners gathers data on complaints made against insurance companies. They are shown as an index compared to a baseline of 1.00. A number above this indicates a high number of complaints, and below means the company has fewer complaints than average.

With a complaint index of 0.77, Allstate falls below average for complaints on the index.

Company History

Allstate was founded by another famous company in 1931. General Robert E. Wood, Chairman of Sears, Roebuck and Co., founded Allstate with board approval. The goal was to create an auto insurance company offering value and excellent service.

In 1950 the company introduced the “You’re In Good Hands” slogan, which is still in use today. Seven years later, in 1957, Allstate began offering life insurance products.

Separation from Sears started in 1985, as agents began moving into neighborhood offices. In 1993, Sears sold off 19.8 percent of the company in the biggest IPO up until that time. By 1995, Sears was no longer Allstate’s parent company. They’ve been on the Fortune 500 list ever since, ranking at number 82 in 2019.

Allstate’s Market Share

While Allstate ranks among the biggest home and auto insurance companies in the nation, they don’t have quite as large a chunk of the life market. As you can see from the numbers below, however, they’re gaining ground each year.

Year Premiums Written Market Share
2016 $804,480,115 0.52%
2017 $877,142,543 0.54%
2018 $956,578,048 0.58%

Allstate has a long way to go to reach the top ranks of the market, but they’ve increased both their premiums written and their market share over the past three years.

Allstate operates in all 50 states and the District of Columbia, as well as internationally. Allstate Life Insurance Company is a subsidiary of Allstate Insurance, which includes a large number of other subsidiaries. In New York, policies are sold by Allstate Life Insurance Company of New York.

We’ve already noted that Allstate isn’t a top 10 insurance company, but now we’ll take a look at how they stack up to the top 10.

Ranking Group/Company Direct Premiums Written Market Share
1 Northwestern Mutual Life Insurance Co. $10,517,115,452 6.42%
2 Metropolitan Group (MetLife) $9,821,445,953 6.00%
3 New York Life Insurance Group $9,295,848,300 5.68%
4 Prudential Financial Inc. $9,128,805,060 5.57%
5 Lincoln National Corp. $8,769,303,174 5.36%
6 Massachusetts Mutual Life Insurance Co. $6,854,713,057 4.19%
7 Aegon US Holding Group (Transamerica) $4,809,856,650 2.94%
8 John Hancock Life Insurance Co. $4,640,905,017 2.83%
9 State Farm Mutual Automobile Insurance $4,633,004,963 2.83%
10 Minnesota Mutual $4,422,100,028 2.70%
43 Allstate $956,578,048 0.58%

Allstate has a little more than a full percentage point of growth to catch up to the No. 10 spot. At their current rate of growth, that could take several decades, but downward shifts in the market share of a company higher up could speed that process.

Next, let’s take a look at how Allstate is doing in terms of net income each year. These numbers represent the amount of money the company earned after all the costs of doing business. Note that these numbers are for Allstate as a whole, not just life insurance.

Year Net Income Percent Increase/Decrease
2016 $1,761,000,000 -14.31%
2017 $3,073,000,000 +74.5%
2018 $2,104,000,000 -31.53%

As you can see, Allstate has had its ups and downs. The large increase in net income for 2017 from 2016 was followed by a decrease but still left the net income higher in 2018 than in 2016. That’s an overall gain over three years.

Year Allstate Industry Average
2016 $804,480,115 $824,400,000
2017 $877,142,543 $848,000,000
2018 $956,578,048 $898,500,000

The numbers above show that Allstate has performed above the industry average for the past two years.

Allstate’s Position for the Future

Allstate is one of the biggest insurance companies in the nation, and it’s unlikely that the company is going anywhere in the near or distant future. While they have lost some ground in terms of market share in the home and auto segment, they have continued to grow in the life insurance market.

Allstate had a difficult year in 2018, as did many insurance companies, due to wildfires and hurricanes. That resulted in a decrease in profits for the company, but there’s no sign it will hurt them in the long run. Overall, the company is very stable and likely to stay strong into the future.

In particular, Allstate Life Insurance Company has seen steady growth and isn’t affected by the losses on the home and auto insurance side of the business.

Allstate’s Online Presence

In spite of being one of a handful of companies that uses a captive agent system, Allstate has a very solid online presence. Online quoting options for a variety of different products are front and center on the website, indicating a dedication to meeting the expectations of today’s insurance customer.

Of course, agents are still a big part of the Allstate picture. The main page of the site features an automatically-generated list of agents near the site visitor, with an advanced search option available, as well.

Allstate’s Commercials

Allstate advertises heavily on television, and their approach has ranged from serious, comforting commercials to funnier choices. The Mayhem commercials are the most recent humorous approach from the company.

Actor Dean Winters plays the Mayhem role, personifying risks that can lead to claims. Recently, several commercials, such as this one, featured guest star Tina Fey.

The Mayhem commercials tend to focus on home and auto insurance claims. That’s not surprising since humor doesn’t lend itself well to the topic of life insurance claims.

On the life insurance side, Allstate focuses more on customer testimonials and takes a more serious approach.

Allstate spends a good chunk of money on their advertising and regularly produces Super Bowl ads. The average cost of a spot during Super Bowl 2019 was $5.25 million, which means Allstate spends big money on those commercials.

Allstate in the Community

The Allstate Foundation is a charitable organization that works in a variety of community initiatives. They have four main areas of focus:

  • The Good Starts Young® program, which assists youth with academic achievement
  • The Nonprofit Leadership Center, which helps to educate the leaders of nonprofit organizations
  • Purple Purse®, an anti-domestic violence program designed to help victims achieve financial independence
  • Allstate Helping Hands®, a more locally-focused part of the foundation through which Allstate employees work to improve their communities

Allstate also sponsors college football, professional and community soccer, and endurance racing.

The company funds several charitable initiatives through these sponsorships, such as the Field Goal Net Program. Allstate places logo field goal nets in stadiums across the country and makes a donation to scholarship funds for every field goal kicked into those nets.

Allstate’s Employees

A company with happy employees tends to be a company with happy customers. How does Allstate rank in terms of workplace satisfaction? Let’s take a look at who works there, for how long, and how happy they are with their jobs.

Allstate has a 3.4 out of five rating on Glassdoor, where more than 5,000 people reviewed their work experience. Of those, 56 percent said they would recommend Allstate to a friend.

Payscale has a similar rating, with another 3.4 out of five. Respondents rated their overall job satisfaction at three out of five.

Employees list the pros of working at Allstate as a good work/life balance, good benefits, and a friendly culture. Cons include a lack of pay raises over time and lack of promotions and room to progress.

Allstate has made several lists in recognition of their workplace culture and won several awards. These include:

Shopping for Life Insurance

Although Allstate works through agents, you can do your life insurance shopping online. The website offers information on the policies, as well as the option to obtain term life quotes.

There are several types of life insurance available, and choosing the right one can be difficult. Allstate offers tools to help you. We’ll help too. This section will take an in-depth look at Allstate’s policy options and rates.

According to the 2018 Insurance Barometer Study by Life Happens and LIMRA, one in five people believe they need more life insurance, and that same number of people that have life insurance already say they need more.

In other words, most people think they need either some coverage or more coverage.

That same study found that 28 percent of people said they would use the internet to research life insurance. That’s a bigger number than in the past but still shows that Allstate’s decision to stand by the agent model is still a good one.

Let’s move into our look at shopping for life insurance with Allstate.

Average Allstate Male vs Female Life Insurance Rates

As a general rule, women pay less for life insurance than do men. The reasoning behind that is life expectancy. Women live longer than men on average. Allstate’s rates for men and women fall in line with that expectation.

Demographic $250,000: 10-Year Term $250,000: 30-Year Term $500,000: 10-Year Term $500,000: 30-Year Term
30-Year-Old, Male $17.00 $26.00 $25.00 $45.00
30-Year-Old, Female $16.00 $22.00 $22.00 $37.00

While the difference isn’t enormous, it’s noticeably bigger with longer-term policies. The longer a company has agreed to cover you for, the more life expectancy comes into play.

Coverage Offered

There are a number of different types of life insurance policies, but all of them fall into one of two categories. These are term and permanent life.

Term life provides coverage for a specific period of time, after which it can usually be renewed or converted to permanent life. This type of coverage is the most affordable, especially if a large amount of coverage is required.

This is usually the type of policy that’s best for people with a short-term need for a lot of coverage.

It’s a good choice, for example, for someone with young children who wants to make sure there is money to provide for those kids should tragedy strike. The need for that large amount of coverage only lasts until the kids are grown, making term a great choice.

Permanent life insurance is intended to last a lifetime and has an end date that’s an age few people attain, often more than 100 years old. It’s more costly because it lasts a lot longer, and as long as premiums are paid, the benefit will be paid at some point (unless you happen to live a very long time).

Whole and universal are the two most common types of permanent life insurance. They are similar, but universal life is more flexible than whole. Either can be a good choice for someone that needs a lifelong death benefit but doesn’t require a large amount of coverage.

Types of Coverage Offered

Allstate writes all the main types of life insurance, including term, whole, and universal.


Allstate offers term life insurance with online quoting and the option to purchase online, as well. The Allstate True Fit® policy is a flexible term product that allows the insured to select the exact term length they would prefer.

Most companies offer term policies in set lengths, such as 10, 20, and 30-year terms. Allstate deviates by allowing the policy term to be set to any length between 10 and 30 years.

Like all term policies, the coverage is renewable. Regardless of the term length you select, you can renew the policy up to age 95. Renewals after the original policy term are subject to rate increases based on the policyholder’s age at the time of renewal. The policy can also be converted to whole life at the end of the term.


Whole Life Advantage® is Allstate’s whole life policy, which offers level rates along with a guaranteed death benefit. Like all whole life policies, it also includes a cash savings account.

The policy also offers the opportunity to earn extra credits, which are accumulated as cash and earn interest. These credits can be used to buy more coverage, pay premiums, or pay back policy loans.


A little more complex and a little more flexible than whole life, universal life from Allstate is another form of permanent coverage. Allstate Lifetime UL® includes death benefit protection that ensures the benefit as long as premiums are paid.

Both the premium amount and death benefit are flexible. They can be changed over time as your needs change. The policy also includes a cash value account that can be either linked to an index or provide a guaranteed annual return.

Variable Universal Life

Similar to the basic universal policy, variable universal life from Allstate offers a wide variety of investment options for the cash value account. This approach has more market volatility and more risk.

Factors That Affect Your Rate

There are a lot of factors that go into calculating a life insurance rate. Most of them aren’t specific to Allstate but used by all life insurance companies.

All the factors are related to the specific level of risk that a person represents. In other words, the healthier a person is and the longer they are likely to live, the lower the rate.


There are a few basic demographics taken into consideration when rating life insurance. We’ve already touched on one of them above when we compared rates based on gender.

Female applicants do get a better rate than males, but more important by far is the applicant’s age.

The younger the applicant, the lower the rate, as a general rule. Unless a young person has a serious health condition, they have more years ahead of them than an older person. That’s simple math.

One more piece of the demographic puzzle is marital status. Again, this doesn’t affect rates quite as much as age, or even gender, but it does make a difference.

Married men have a longer life expectancy than those that are unmarried. That can help to make up that ding to the rates for the shorter male life expectancy overall.

Current Health & Family Medical History

Right up there with your age as an indicator of life expectancy, and therefore of what you will pay for life insurance, is your health. That includes the current state of your health as well as past conditions and family medical history.

Life insurance underwriters will access the following to look into your health:

  • Medical records from your doctors
  • Pharmacy records
  • Results of a medical exam taken as part of the application
  • Answers to medical questions on the application
  • Your MIB Group record, if you have one

You’re likely wondering about that last one on the list, as many people have never heard of the MIB Group. They’re a data-gathering agency that keeps coded records of the results of every life insurance application processed by member insurance companies. Why? To help prevent fraud.

Let’s say a person applies for life insurance, and the medical exam uncovers a problem, such as diabetes. The rate for that application comes back a lot higher than anticipated, and the applicant turns it down.

Instead, they decide to go apply for a policy that doesn’t have an exam, only a health questionnaire. They mark that they don’t have diabetes, thinking it won’t turn up since there’s no medical exam or other records check.

They’d be wrong, and what’s more, they will have committed fraud by lying on the application. The MIB has all those records and will tell the new insurance company that the applicant is hiding a diabetes diagnosis.

Even a no-medical-exam application involves a check of MIB records.

If you’ve never applied for life insurance before, you don’t have a record with the MIB.

The moral of this story is to be honest on your life insurance application.

Your personal medical history and health status have more impact on rates than does family medical history, but it does make a difference. Since some conditions are hereditary, a family history of those conditions increases your odds of diagnosis, which makes you a higher risk.

High-Risk Occupations

Some jobs are risky, and life insurance companies consider that. While most people have jobs that don’t affect their life rates, there are a few that do.

Some of them are obvious, such as airline pilots and firefighters, but others might not occur to you. Some of the jobs considered high risk are:

  • Truck drivers or anyone on the road a lot
  • Miners and excavation workers
  • Construction and utility workers (not all, but some)
  • Police officers whose jobs are particularly dangerous, such as SWAT team members
  • People who work in commercial fishing

High-Risk Habits

In addition to your job, your lifestyle has an impact on your rates, as well. There are a few habits that life insurance companies view as risky, and with good reason.

The most well-known of these is smoking. It increases the risk of a variety of diseases, and it also lowers life expectancy. Smoking is so common a risk that life insurance companies have created an entire category of rates just for smokers.

Other high-risk habits include alcohol and drug use and dangerous hobbies such as skydiving. All of these will increase your life insurance rates.

Veteran or Active Duty Military Status

Active duty military might be considered a high-risk occupation, but, like police officers, many military members aren’t in harm’s way regularly. Still, it’s historically been a difficult market for life insurance.

Many life insurance companies include war exclusions in their policies, which prevent the benefit from being paid if the death results from war. That practice isn’t as common these days, but it’s important to read the fine print before you purchase a policy.

Most insurance companies, including Allstate, do write life insurance for military personnel. There are also some insurance companies that cater specifically to both veterans and active-duty military.

Getting the Best Rate with Allstate

Allstate’s life insurance rates are calculated, like every other company, based on a variety of factors, many of which we have just discussed. But is there any way you can get yourself a better rate with the company?

Life insurance companies don’t offer discounts in the same way that auto or home insurance companies do. Bundling discounts offered by Allstate can get you a lower price on your auto and home, but don’t usually affect the life insurance rate. That said, buying all three together means a lower insurance bill overall.

Although a lot of things are outside of your control when it comes to life insurance (you can’t make yourself any younger, unfortunately) there are a few things you can do to get a lower rate.

First, quit smoking. You can qualify for a non-smoker rate after you’ve quit for a period of time, and that can make a big difference. Quitting will not only save you money but may save your life.

Second, keep your weight under control. Life insurance companies do look at your height-to-weight ratio when calculating rates. Dropping some excess pounds can earn you a ticket to a better rating class.

Third, give up dangerous hobbies. A safer lifestyle translates to a lower risk.

And finally, keep your lifestyle healthy. Taking good care of yourself means better overall health, including things like cholesterol and blood pressure. And that means longer life and lower life insurance rates.

While you can’t turn back time, you can decide to buy life insurance as soon as possible. The younger you are when you buy, the cheaper it will be, as you can see from the sample rate chart below for male applicants.

Age $250,000: 10-Year Term $250,000: 20-Year Term $500,000: 10-Year Term $500,000: 20-Year Term
30 $17.00 $20.00 $25.00 $33.00
40 $22.00 $30.00 $35.00 $51.00
50 $39.00 $53.00 $65.00 $97.00
60 $78.00 $130.00 $140.00 $240.00

Rates rise quickly once you’re over the age of 45.

Allstate’s Programs

Allstate offers a lot of assistance with the process of shopping for life insurance. This includes a wealth of articles on their website covering various aspects of life insurance and several videos, as well.

The site also includes a life insurance needs calculator. This can be used to determine how much coverage an individual needs.

They also offer the LifeTrek tool, which is designed to help you choose the right type of life insurance. Answer the questions and the tool will guide you to the right policy for your needs.

Of course, Allstate agents are also available to help with any questions about life insurance.

Canceling Your Policy

We weren’t able to find any specific information about how to cancel an Allstate life insurance policy. As with most things concerning Allstate products, you can contact your agent to cancel or for any other changes.

How to Cancel

Canceling a life insurance policy generally follows a few common steps and can only be done by the policyholder. You’ll likely have to submit the request in writing.

In most cases, there is no refund on a life insurance policy when you cancel. If you have a whole or universal policy, you’ll likely receive a payment for the amount that’s in the cash value account at the time of cancellation.

Cancellation will usually go into effect on the date requested but may take some time to process. If you send in your request by mail it will likely take a little longer.

Bear in mind that if you have auto, home, or both with Allstate and are receiving a bundling discount on those policies, canceling your life policy will cause those premiums to go up when the discount is removed.

How to Make a Claim

Allstate offers a step-by-step guide to filing a life insurance claim. There are several ways to get your claim started:

  • By phone at 1-800-366-3495
  • By contacting your Allstate agent directly
  • By downloading the claim form and faxing it to 1-877-499-6428

To file a claim, you’ll need to have the following information:

  • Name of insured
  • Policy number
  • Social Security number
  • Date of birth
  • Date of death
  • Place of death

Once you have started the claims process, Allstate will request that you submit certain documentation. Bear in mind that only the beneficiaries of the policy can file a claim.

Allstate will provide you with the claim form that all beneficiaries must sign. Send it back along with a certified copy of the death certificate and any other documents the company requests specifically.

All documents must be sent by mail. They can’t be emailed or faxed because Allstate requires original documents.

Allstate claims can be paid in a variety of ways. You can select any of the following:

  • A single check
  • An Allstate Advantage Account, which includes a Visa card and checks
  • A direct deposit into your bank account
  • A monthly payment

Allstate says that they process most claims within seven to ten business days of receiving all the documents.

How to Get a Quote Online

Allstate offers online quotes for their term life policies. Any other policy will require contact with an agent. The quote system is easily accessible from the website.

#1 – Enter Your ZIP Code

When you enter your ZIP code, Allstate will also ask you if you’d like to bundle any other policies. If not, leave it as term life only.

Allstate life quote

#2 – Enter Basic Personal Information

On the next page, you’ll enter your name, date of birth, and gender.

Allstate life quote

#3 – Enter Your Home Address and Email Address

In the next step, Allstate will request your full home address. It should be noted that at this point entering contact information may result in solicitation (trying to sell you a policy). Allstate may mail you life insurance information at the address you enter.

Allstate life quote

You’ll then will be asked for an email address. This email address will be used to send you a quote and likely further attempts to sell you life insurance.

Allstate life quote

#4 – Enter Basic Information About Yourself

In this step, Allstate will ask for your height, weight, and gender.

Allstate life quote

#5 – Answer Medical Questions

In this step, you’ll be asked a few basic medical questions.

Allstate life quote

At this point, the Allstate quoting system returned an error and we were unable to obtain further screenshots, nor could we complete the quoting process. It’s safe to guess that the next steps will involve selecting your coverage amount and term length before returning a quote.

Design of the Website/App

Allstate has a clean and professional website that’s easy to navigate. The main categories at the top include all the things customers will be looking for when visiting, and it takes only a few clicks to find what you’re seeking.

We did run into a problem with the quoting system, but it’s not clear whether it was a system issue or related to the sample information we entered.

Allstate also has a mobile app that can be downloaded for Android or iPhone. The app is mainly aimed at auto insurance, and we didn’t find any indication that it includes life policies, although it’s possible.

Allstate app screenshots

The app offers access to policy documents and billing, but as we have already said, it doesn’t appear to include life policies. It is highly rated, with a four-star rating on Google Play and a 4.8-star rating on the Apple App store.

Pros & Cons

Every insurance company has its good and not-so-good points that need to be weighed to decide if the company is right for you. Let’s break down the pros and cons of choosing Allstate.

Pros Cons
Strong, financially stable company You’re required to have an agent, even if you don’t want one
Select any term length you want between 10 and 30 years No annual renewable term policy option
You can bundle auto, home, and life at one place Medical questions or an exam are always required

The Bottom Line

Allstate has been around for a long time and is one of the largest insurance companies in the country. They are solid and unlikely to have financial troubles in the future. You can count on them to be around if and when your claim needs to be paid.

They offer all the main types of policy and have a lot of extra perks and flexible policy options. They’re a good choice if you want term life for a very specific period of time. They might not be the cheapest around, but they can be counted on.

Allstate’s FAQs

If you still have some questions, here are a few more answers.

#1 – Does Allstate have no-medical-exam life insurance?

Allstate’s website states that a medical exam may be required depending on age and the answers to your application questions. This means that not all policies will require an exam, but all will require some health questions and they might request an exam in some cases.

None of their policies is specifically marketed as no-exam coverage.

#2 – Does Allstate cover smokers?

Allstate will write life insurance for smokers, but they will receive smoker rates. These rates are automatically more expensive than non-smoker rates.

#3 – Can I get a discount on life insurance if I have other Allstate policies?

Allstate offers a bundling discount, but it doesn’t affect the life insurance rate. You can get a discount on your auto and your home insurance, however, when you buy a life insurance policy. That will reduce your overall insurance bill.

Get started comparing life insurance quotes right now by entering your ZIP code in our quote box below.

Tim Bain

Tim is a licensed life insurance agent with 23 years of experience helping people protect their families and businesses with term life insurance. He writes and creates stuff for QuickQuote and other insurance and financial websites. You can find him on Twitter.

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