Consumers Going Online for Life Insurance

UPDATED: Feb 25, 2020

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LIMRA International recently released the results of a new survey which show 52 percent of consumers shopping for life insurance, disability insurance, long-term care insurance and annuities turn to the Internet to conduct research and purchase coverage. This is a significant increase over the same 2006 survey, which showed 38 percent of consumers used the Internet to shop for life insurance.

Approximately 75 percent of respondents indicated they intend to conduct more of their financial business online in the next five years. Consumers also stated they wish to interact with a person regarding their online life insurance purchase, either by telephone, email or live chat.

Of course, QuickQuote has all of these bases covered. Our licensed representatives are available to help consumers complete their purchases of life insurance. And we now offer more choices for electronic applications and signatures than ever before.

Credits: LIMRA

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