Assurity vs. Cincinnati: Best Life Insurance Company in 2021

When examining Assurity vs. Cincinnati life insurance rates, you’ll notice that Cincinnati is cheaper and has better financial ratings. Cincinnati also has more term and universal life options, but Assurity offers accelerated underwriting with most policies. Comparing Assurity vs. Cincinnati will help you determine the best fit to meet your needs.

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Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health in...

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Benjamin Carr was a licensed insurance agent in Georgia and has two years' experience in life, health, property and casualty coverage. He has worked with State Farm and other risk management firms. He is also a strategic writer and editor with a background in branding, marketing, and quality assurance. He has been in military newsrooms — literally on the frontline of journalism.

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Reviewed by Benji Carr
Former Licensed Life Insurance Agent

UPDATED: Oct 15, 2021

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Quick Facts

  • Cincinnati has lower life insurance rates than Assurity
  • Assurity offers more accelerated underwriting than Cincinnati
  • Cincinnati life insurance is rated better than Assurity by A.M. Best

Assurity and Cincinnati provide term and permanent life insurance to customers. Cincinnati has lower rates and better A.M. Best ratings, but Assurity provides accelerated underwriting. Comparing Assurity vs. Cincinnati life insurance will allow you to find the best fit.

But you aren’t limited to just two companies. Before starting this Assurity vs. Cincinnati comparison, enter your ZIP code to find free life insurance rates from companies in your area.

Assurity vs. Cincinnati: Which company has lower rates?

Comparing affordable Assurity vs. Cincinnati life insurance rates will help you determine the most cost-effective choice. The following charts show the average Assurity and Cincinnati monthly rates for men for a 20-year term at $250,000:

Assurity vs. Cincinnati: 20-Year Term $250,000 Policy Monthly Rates by Age for Males
AgeAssurity Average Monthly RatesCincinnati Average Monthly Rates
30$15.44$13.64
40$25.45$20.68
50$57.20$41.14
60$150.73$120.34
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The following chart shows the same information for women:

Assurity vs. Cincinnati: 20-Year Term $250,000 Policy Monthly Rates by Age for Females
AgeAssurity Average Monthly RatesCincinnati Average Monthly Rates
30$12.40$12.10
40$21.32$18.70
50$44.59$35.64
60$105.05$89.10
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As you can see, the average Assurity life insurance quotes are higher than the corresponding quotes from Cincinnati, and rates are lower for women. Additionally, life insurance rates increase as customers age.

How can you lower your Assurity or Cincinnati monthly rates?

There are various ways that you can save on Assurity and Cincinnati life insurance. The primary concern of life insurance companies is life expectancy. For this reason, some of the best ways to obtain low rates include:

  • Not smoking
  • Buying a policy before 35
  • Limiting dangerous hobbies

In addition to these tips, Cincinnati offers a discount for customers that buy multiple insurance policies, such as life, auto, and homeowners insurance. Assurity only provides life insurance, so no such deal exists for this company.

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Assurity vs. Cincinnati: Which company has more policy options?

Looking at Assurity vs. Cincinnati life insurance company policies will help you find the company that best fits you. Cincinnati and Assurity life insurance both offer term life and permanent life policies.

Assurity provides term life insurance in 10-, 20-, and 30-year terms. The coverage of these policies ranges from $25,000 to $10 million, and all term life plans are convertible to whole life policies after the term expires.

A common question for customers seeking coverage is, “Can I get life insurance without a medical exam?” Many people wondering about this have pre-existing conditions or a family history of poor health.

No medical exam life insurance is available for all of Assurity’s term life policies, allowing customers to avoid a medical exam. However, the maximum coverage for those 18-50 years old is $500,000, and for those 51-65, it’s $350,000.

Assurity provides three whole life options. Accelerated underwriting is available for customers aged 18 to 85 with coverage up to $250,000. Customers can pay for the single premium plan in one payment, and parents or grandparents can purchase a children’s policy.

While whole life plans have fixed rates, universal life policies have flexible rates, allowing customers to make needed changes as their life dictates. These policies are available for customers up to 85 years old.

Assurity’s burial insurance is a final expense plan, paying for funeral and burial costs. This option is available for customers up to 85 years old, and coverage ranges from $10,000 to $50,000.

Cincinnati offers term life coverage in terms of 10-30 years. The Termsetter Return of Premium (ROP) option allows customers to receive a return of their payments if they outlive the term. However, this is only available for terms of 20-30 years.

Similar to Assurity, Cincinnati offers whole life and universal life coverage. While the company only provides one whole life plan, customers can choose between two universal life insurance options.

The Heritage UL plan features guaranteed insurability until age 121 and can be adjusted as needed. The primary benefit of the Lifesetter Flex UL plan is that it provides a permanent death benefit with lower rates.

A unique offering from Cincinnati is disability income insurance as a standalone policy. Most life insurance companies only offer this coverage as a rider, but Cincinnati allows customers to purchase this type of insurance on its own.

Assurity vs. Cincinnati: Which company offers more riders?

Life insurance companies offer additional options that customers can add to a policy. These options are called riders and allow customers to customize their coverage.

The accelerated death benefit rider allows policyholders to access a portion of their death benefit if they are diagnosed with a terminal illness. Assurity provides this rider free of charge with permanent policies, and Cincinnati offers it as an add-on.

In addition to the accelerated death benefit rider, Assurity offers the following riders that can be added to a policy for an additional fee:

  • Accident only disability income
  • Children’s term
  • Critical illness benefit
  • Disability waiver of premium
  • Endowment benefit
  • Monthly disability income

Optional riders offered by Cincinnati include:

  • Children’s term life insurance
  • Disability waiver of premium

Assurity offers more riders than Cincinnati, but adding these options to any policy will increase your Assurity or Cincinnati life insurance quotes.

Assurity vs. Cincinnati: Which company has better financial ratings?

Credit rating agencies review and grade life insurance companies on their financial strength. These ratings determine whether the company will be capable of providing a payout when you file a claim.

The Assurity Life Insurance Company has been rated an A by A.M. Best, the most trusted rating agency. This rating is described as excellent, indicating that Assurity will be able to provide a payout when customers file a claim.

The Cincinnati Life Insurance Company has been rated an A+ by A.M. Best and S&P and an A1 by Moody’s. These are among the best ratings in the industry, showing that the company has superior financial strength.

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Assurity vs. Cincinnati: Which company has more complaints?

The Better Business Bureau (BBB) and the National Association of Insurance Commissioners (NAIC) examine complaints made about insurance companies. The two organizations have reviewed Assurity and Cincinnati.

At the time of this comparison, the BBB has received three complaints about Assurity during the past three years. Assurity has an NAIC complaint index ratio of 0.19, indicating far fewer complaints than competitors of a similar size.

The BBB has received nine complaints about Cincinnati over the past three years. According to the NAIC, the company has a complaint index ratio of 0.25, indicating fewer complaints than similarly-sized competitors.

While Assurity has fewer complaints and a lower complaint index ratio, the reviews of both companies show that most customers are satisfied with their experiences.

Assurity vs. Cincinnati: What are the pros and cons?

When deciding whether to buy Assurity or Cincinnati life insurance, weigh the following pros and cons.

Assurity doesn’t require medical exams for most policies and has more optional riders than most competitors. However, quotes are unavailable online, and customers must purchase insurance through an agent.

Cincinnati has lower rates and better financial ratings than most competitors. But unlike Assurity, medical exams are required to obtain a policy with Cincinnati. Additionally, you must contact an agent to apply for coverage.

The decision between Assurity and Cincinnati depends on personal preference. Cincinnati has lower monthly rates, but Assurity provides accelerated underwriting for most policies. Comparing Assurity vs. Cincinnati will help you find the best fit.

Now that you’ve compared Assurity vs. Cincinnati life insurance, enter your ZIP code to get free life insurance quotes from providers in your area.

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