Assurity vs. Nassau Life: Best Life Insurance Company in 2021

The Assurity vs. Nassau Life life insurance policy options vary greatly since Nassau Life now emphasizes annuities over traditional life insurance policies. Assurity's term life insurance rates are competitive and start under $10/mo. The A.M. Best financial strength rating for Assurity (A-) exceeds that of Nassau Life (B+). Before choosing to buy Assurity or Nassau Life life insurance, compare quotes.

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Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health in...

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Benjamin Carr was a licensed insurance agent in Georgia and has two years' experience in life, health, property and casualty coverage. He has worked with State Farm and other risk management firms. He is also a strategic writer and editor with a background in branding, marketing, and quality assurance. He has been in military newsrooms — literally on the frontline of journalism.

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Reviewed by Benji Carr
Former Licensed Life Insurance Agent

UPDATED: Aug 6, 2021

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Quick Facts

  • The Assurity vs. Nassau Life life insurance policy options differ as Nassau Life focuses on annuities while Assurity provides term, whole, and universal life insurance
  • The term life insurance rates for Assurity life insurance are competitive and start below $10/mo
  • It would be unlikely to find an Assurity or Nassau Life life insurance discount

Smaller life insurance providers often have competitive term life insurance quotes. Comparing small companies like Assurity vs. Nassau Life can help you save money on life insurance.

Choosing the right life insurance provider takes a lot of work. We’ll help by simplifying the Assurity and Nassau Life life insurance policy options, rates, financial strength ratings, and more.

In moments you should have everything you need to choose between Assurity vs. Nassau Life. But first, enter your ZIP code to get instant rates from top life insurance providers near you using our free quote tool above.

Assurity vs. Nassau Life: Who offers the best life insurance?

Assurity and Nassau Life aren’t particularly popular insurance companies, but that doesn’t mean they don’t offer competitive products. Sometimes smaller companies offer better rates with little added risk versus larger companies.

When reviewing the Assurity vs. Nassau Life life insurance company history, you’ll see that both companies have a long-standing history of providing insurance products, despite some company mergers.

Assurity was founded in the late 1800s while Nassau Life, formerly Phoenix, was founded in 1851.

To learn more about each company’s history, it might help to look into a Nassau Life or Assurity life insurance company review.

What life insurance products are available with Assurity and Nassau Life?

Every life insurance company tends to specialize in different areas. For example, some companies thrive on cheap term life insurance while others rely on permanent life insurance options that build cash value.

Assurity offers three common life insurance policy options which include:

  • Term Life Insurance
  • Whole Life Insurance
  • Universal Life Insurance

These policy options offer flexibility for prospective policyholders with varied affordability and benefits. In opposition of Assurity, Nassau Life offers annuities rather than traditional life insurance products.

Annuities serve more-so as retirement solutions than a traditional term life insurance policy which yields a death benefit once the policyholder is deceased.

Assurity also offers fixed annuities as an option. Overall, Assurity clearly has more policies to choose from and includes both life insurance policies and annuities.

To supplement, many people might argue that Assurity offers the best no medical exam life insurance. These policies add convenience by bypassing a medical exam during the underwriting process.

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Assurity vs. Nassau Life: Which company has cheaper life insurance?

Life insurance rates can vary greatly from company to company. There are many factors that affect price based on standard life insurance underwriting guidelines.

Term life insurance, when compared to whole and universal life insurance, will often be the cheapest policy on a monthly basis. Below are sample rates for Assurity life insurance.

Assurity Average Monthly Life Insurance Rates for Men
AgeAverage Monthly Rates $100,000/20-year (Male)Average Monthly Rates $100,000/20-year (Female)
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As you can see above, Assurity life insurance rates are affordable and start under $10 per month. These rates increase by age and are consistently cheaper for women.

It’s hard to truly compare Assurity vs. Nassau Life life insurance rates because Nassau Life only offers annuities. Annuities basically serve as retirement accounts that earn interest, according the the National Association of Insurance Commissioners (NAIC).

Overall, it’s reasonable to expect to find affordable Assurity or Nassau Life life insurance with Assurity offering the cheaper term life insurance option.

Assurity vs. Nassau Life: Which company is rated higher?

Although it does appear that you’re likely to find more affordable rates with Assurity, it doesn’t necessarily mean that they are the better insurance provider. It’s important to compare the ratings and reviews of life insurance providers.

Ratings Comparison for Assurity vs. Nassau Life Insurance
Ratings AgencyAssurity RatingNassau Rating
A.M. BestA-B+
Better Business BureauA+A+
J.D. PowerN/AN/A
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When comparing the Assurity vs. Nassau Life life insurance company financial strength ratings, it appears that Assurity is the more financially stable of the two. A.M. Best rates Assurity (A-) just ahead of Nassau Life (B+).

Though Assurity doesn’t have a rating from Fitch, Nassau Life’s rating (BB+) isn’t spectacular. These ratings don’t suggest that Nassau Life is unstable but they aren’t in superior form, financially.

The Better Business Bureau (BBB) rating for Assurity and Nassau Life is equivalent and indicates that you shouldn’t have any major concerns reaching either company’s customer service team.

You should be able to resolve conflicts by simply calling the Assurity or Nassau Life life insurance company phone number.

Assurity vs. Nassau Life: What discounts and riders are offered?

Not all life insurance policies are created equal. Before you rush to buy Assurity or Nassau Life life insurance, you’ll want to be sure you have all of the features that you need.

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Sadly, neither company offers any notable life insurance discounts. To their credit, most life insurance companies don’t offer discounts.

Life insurance riders are available with both Assurity and Nassau Life. Riders help provide policyholders added flexibility in the event of emergencies like becoming critically ill or disabled. Some available riders are below.

  • Waiver of Premium Life Insurance Rider
  • Children’s Term Rider
  • Terminal Illness Rider
  • Endowment Benefit Rider
  • Nursing Home Rider

This list includes riders available through both companies in one way or another. For example, the terminal illness rider with Nassau Life is referred to as a critical illness rider with Assurity.

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Assurity vs. Nassau Life: What are the pros and cons?

Still not sure if you’re ready to search for Assurity or Nassau Life life insurance quotes? We’ll simplify the key points from this article below.


  • Strong financial ratings (Assurity)
  • Competitive rates (Assurity)
  • Strong life insurance riders (Both Companies)


  • No discounts (Both Companies)
  • Few policy options (Nassau Life)
  • Subpar financial strength ratings (Nassau Life)

In this comparison, each company treats life insurance quite differently. You’ll need to decide if you prefer a retirement-like account or if you’ll want a death benefit to be paid to your beneficiaries.

Assurity vs. Nassau Life: The Bottom Line

Many smaller life insurance companies still offer competitive policies. Assurity provides affordable term life insurance while Nassau Life offers annuities.

By now, you should have everything you need to choose between Assurity vs. Nassau Life life insurance. Get personalized quotes from top life insurance companies in just a few clicks using our free quote tool below.

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